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Pay per click advertising or PPC, is a fast way to improve your website’s standing in online search results and generate more traffic to your website. A successful pay-per-click advertising campaign requires maintenance, management and measuring. But for many, if your pay-per-click campaign is not well planned out, it can cost a lot of money, yield a lot of website traffic, and get zero results.
Search engines like Google and Bing, allow you to purchase top positions in their search listings. PPC advertising can instantly increase traffic to your website. But increased traffic is not enough, you need conversions. Conversions are when website visitors take some sort of action on your site such as making a purchase or contacting you.
How do I know it works? With an ongoing PPC campaign it’s essential to continuously monitor the results you see. In addition to where your traffic is coming from, IGD can also track what part of the campaign generates sales or conversions. This allows us to tune your campaign to avoid spending money on things that aren’t working.
With our team of online marketing experts, we can help you measure and manage your PPC campaign. We make sure you get conversions and we do the math, to make sure you are not wasting your online marketing budget. Like other online marketing tools, Pay Per Click advertising is constantly changing and offering new tools and techniques. Tools and techniques that can further pinpoint your target prospect, lower your PPC costs, and drive qualified customers to your site.
We can adapt a campaign. We are happy to meet to give you a free evaluation of your existing PPC campaign or to evaluate if PPC is right for you.